Working Smarter, Not Harder

by Kelly Goto – March 10, 2011

When I look back on periods in my life where I struggled to prove myself, and reach the next rung on the ladder of my career, it’s amazing to me to discover how much of what I went through then, I am still going through today. Time isn’t as frivolous as it used to be-sleep is more important, as are family and friends. I now know the value of time, and strive to spend it wisely.

I have spent the bulk of my life paying my dues by doing what other people asked of me, and whatever I thought was needed to get the job done. My parents encouraged me to be true to my word. This became my trademark and identifying characteristic-if I said I was going to do something, I would do it, no matter what the consequences. I started hand-lettering in the seventh grade, and won my first client through a family referral. It was my first experience with hard deadlines and all-nighters, and in the process I learned how to estimate my time, and to deliver consistently with quality and few errors.
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