Want to Actually Change the Future of Business? Bring Designers to the Table

By Nathan Shedroff – July 1, 2014

In case you didn’t notice, we’re already halfway through 2014. It’s time to turn and face the future—and design the one we want.

David Brin, the noted science fiction writer (and one of my favorites) wrote an article for Bloomberg six months ago describing how a new century doesn’t get started until about year 14. Brin and I must be on the same wavelength. A year ago, I asked AIGA’s executive director Ric Grefé if I could program the next incarnation of the “Gain: AIGA Design and Business Conference,” the organization’s biennial event focused on design and business. I’ve been thinking about the future for a while and have become frustrated that “progress” has seemed slow and isolated. I even launched a new degree at CCA to train pragmatic futurists.